Well in this article we have taken an objective view of the information so that we can suggest how you might go about making sure you get the best fit - without having to throw out either method.

First off, it actually is best to measure yourself, just so long as you don’t fall into the trap of thinking that is it. The best way of measuring involves 3 measurements, rather than the usual 2, this gives a more accurate idea of your back size.

As we have said though, it is best not to rely totally on this method - as a more holistic approach will ultimately lead you to right bra, although it will perhaps take more trial and error.

What we recommend is to use this measurement method to first get an idea of where you should be - many women find they have been wearing 1 or even 2 cup sizes too small, and as a result they also tend to be wearing a back size to big. So clearly it is worth making sure you are in the right area.

After that it is really just a case of trying plenty of different sizes. For a large cup size we recommend going for a good quality bra - rather than a cheaper alternative - as, now a days sizing between the top brands is getting more consistent.